An unlikely basketball team of unappreciated middle-aged Texas women, all former high school champs, challenge the current arrogant high school girls' state champs to a series of games to raise money for breast cancer prevention. Sparks fly as these marginalized women go to comic extremes to prove themselves on and off the court, and become a national media sensation.
Breast cancer has become the poster child of corporate cause-related marketing campaigns. Countless women and men walk, bike, climb and shop for the cure. Each year, millions of dollars are raised in the name of breast cancer, but where does this money go and what does it actually achieve? Pink Ribbons, Inc. is a feature documentary that shows how the devastating reality of breast cancer, which marketing experts have labeled a "dream cause," becomes obfuscated by a shiny, pink story of success.
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